WHat is jambaloo?
Seven days of free live music, spread across DFW at FOUR independent, locally owned venues. We will highlight many of the best local artists DFW has to offer while also featuring a healthy dose of up-and-coming touring bands. We’re doing our best to make sure there’s a wide variety of genres and artists to fit any taste. Every week of the year these are ticketed shows… EXCEPT THIS WEEK. Welcome to the innaugural Jambaloo – a toe tapping, tail feather shaking all around good time – brought to you by your friends at Spune and the recently formed Mullen & Mullen Music Project. Oh, did we mention all the shows are absolutey FREE?
About Mullen & Mullen
Mullen & Mullen Law Firm was established Dallas in 1983 (across the street from Ferris Wheelers). They have invested heavily in radio advertising for several years and, as their business has grown, so have their investments into the local community. In addition to their support of the DFW Music Scene, Mullen & Mullen is a significant donor to several high profile/local charities, including Scottish Rite Children’s Hospital.
ABOUT KXT 91.7
KXT 91.7 is one of the member-supported, public broadcasting stations operated by KERA, a nonprofit organization that also includes KERA TV, KERA FM and Art&Seek. One of the few non-commercial radio stations in North Texas, KXT supports local artists and plays a unique mix of new, local and legendary music that listeners love. Since its launch in 2009, KXT has become one of the top-10 most-listened-to Triple-A (Adult, Album, Alternative) public radio stations in the country. The bulk of KXT’s programming lineup is produced and programmed locally, including weekday mornings with Benji McPhail, The KXT Local Show, What’s New with Jackson Wisdorf, Funky Friday with Lesley James, and The Paul Slavens Show.
JAMBALOO MARKETING
PR CAMPAIGN
A National PR Firm has been engaged, year round for the primary purpose of promoting Jambaloo and getting the word out in every way possible.
RADIO
As part of the promotional strategy, we are committing $150k on targeted radio advertising. This significant investment aims to boost our reach and ensure that Jambaloo attracts a large audience.
EMAIL MARKETING
A dedicated email campaign will include teasers, announces, updates, video content and more to Spunes’ 190k subscriber list plus a series of dedicated emails from venues.
DIGITAL & ONLINE
A dedicated website has been built to promote the event:- jambaloo.live
Their will also be dedicated event pages on venue websites and home page features.
VIDEO
(Exculsive to shows at Tulips – Optional)
Shows will be recorded and streamed via a four camera system in venue.
Footage and audio can be provided to the artists post-show.
SOCIAL MEDIA
Generous FB Dark Ad Budgets – FB Dark ads
Bi-weekly organic social media posts: Facebook, Instagram, Twitter
Ticket giveaways: potential VIP Giveaway including tickets, gift card and swag from artist (optional)
Facebook/Instagram announce & on sale boost (event, promoter, artist, partner channels)
DO214
Dedicated announce email, multiple meaningful giveaways packages including hotels/transportation package, merch packs, F&B Credits, multiple ongoing online ad packages leading up to the event and additional email promotion.
MISC.
Street Team, Giveaways, Bigger Giveraways!, Posters, Coasters, Handbills, Stickers, Merch, Influencer Partnerships (or can bulletpoint them) – and more to come!
IN PARTNERSHIP WITH
2024 JAMBALOO VENUES
CLUB DADA – DALLAS
CLUB DADA has anchored the Dallas music scene in the Deep Ellum entertainment district since 1986. Despite an interruption due to ownership changes, the venue has operated for almost 38 years, an incredible accomplishment in the ever-changing music industry.
Capacity Indoor 350
Capacity Outdoor 525
TULIPS – FORT WORTH
In the heart of Fort Worth’s vibrant cultural corner, TULIPS FTW brings music, art, fine drinks, cold beers, great food and community together under one roof. Coming to life during the 2020 pandemic, the energy that courses through its veins is palpable – a fusion of local art, a sound system built for massive outdoor music festivals and a room tuned with the precision of decades of industry expertise.
Capacity Indoor 550
FERRIS WHEELERS – DALLAS
Ferris Wheelers Backyard & BBQ, Dallas is where live music and mouth-watering barbecue create the ultimate Dallas experience. Nestled in the heart of the city, the venue has showcased an eclectic mix of artists, ensuring there’s always something exciting happening on stage. Opening it’s doors in 2010, Ferris Wheelers has brought the Austin backyard feel to Dallas and is becoming a firm favorite in the city’s vibrant music scene.
Capacity Outdoor 1200
ANDY’S – DENTON
Andy’s Venue is a unique live entertainment experience celebrating an eclectic blend of local, regional and national acts. We have an unrelenting devotion to quality sound and a commitment to artists, performers, and musicians from all walks of life in this best little entertainment venue in North Texas.